Building a lifestyle brand over 15 years - lessons learnt w/ Maria Frykman

Every business developer needs to make difficult decisions during his or her business development journey. During such situations it is critical to put on a “long term view” hat and remember the northstar goals one had set for oneself and for the business.

In this episode, we learn from the journey of Maria Frykman - her journey of developing her business  - “Isbjörn”, for the past 15+years, establishing it as a reputed lifestyle brand and enabling our younger generation to be outdoors, enjoy and appreciate nature, and thus be the future change agents towards us living Sustainability. Maria also shares her perspectives on building a brand, lessons learnt during her journey and the key character traits of a successful business developer.

Maria could be reached on her email:  maria@isbjornofsweden.com

Maria’s LinkedIn profile: https://www.linkedin.com/in/maria-frykman-84103111/

References mentioned in the episode:

• Business Sweden - help Swedish companies grow global sales and international companies invest and expand in Sweden - https://www.business-sweden.com/
• Isbjörn - https://www.isbjornofsweden.com/
• Accenture - www.accenture.com

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Credits for Music:

Music: Cheery Monday by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/3495-cheery-monday

License: http://creativecommons.org/licenses/by/4.0/